Reporting month June 2026 · GA4 + Google Search Console + Semrush + AI traffic + AI visibility + content plan
vs. previous month & prior yearDEMO · all data fictional
68/100
Management Report
Solid month with a clear pattern: non-brand demand is growing (+9.4% MoM), but conversion is lagging behind traffic. The biggest lever is still the French language version: 24% of search volume, but only 11% of organic clicks.
Score from 4 factors: non-brand growth, visibility vs. competitors, conversion, technical foundation
Non-brand clicks GSC
14'380
+9.4% MoM · +31% YoY
Organic users GA4
38'900
+6.1% MoM
Organic orders GA4
412
+2.0% MoM · CR 1.06%
Organic revenue GA4
CHF 187k
+4.8% MoM
Organic funnel · June 2026
Impressions
1.92M
→
Clicks
51'200
CTR 2.7%
→
Users
38'900
→
Orders
412
CR 1.06% · target 1.4%
Visibility vs. competitors (non-brand, CH)
competitor-a.ch88
möbelwerk.ch64
competitor-b.ch57
competitor-c.ch41
Total clicks GSC
51'200
+7.2% MoM
Non-brand share GSC
28%
+1.4pp MoM
Avg. position GSC
14.2
-0.8 MoM
Indexed pages GSC
2'140
+38 new
Published content Plan
11
Target: 10 ✓
Avg. order value organic GA4
CHF 454
-2.6% MoM
Brand vs. non-brand (clicks)
Brand 72%Non-brand 28%
Clicks by language
DE 81%FR 11%IT 8%
Search volume potential by language
DE 64%FR 24%IT 12%
Non-brand clicks, 12 months GSC
Top opportunities: page 2, high volume GSC
Search term
Impr./mo
Pos.
Clicks
esstisch massivholz schweiz
8'400
12.3
96
sofa online kaufen schweiz
6'900
13.1
71
table en bois massif suisse
4'100
17.8
12
bett 160x200 holz
3'800
11.4
64
canapé d'angle suisse
3'200
19.2
6
These 5 terms represent ~CHF 21k of untapped revenue potential per month (volume × expected CTR at pos. 1-5 × CR × avg. order value). Two of them are French: the FR content gap is measurable.
Competitor A ranks for 2.3x as many terms and is cited 4x more often in AI answers. The gap is wider in AI Overviews (41% vs 10%) than in classic rankings. That is exactly where the fastest catch-up lever sits.
Organic demand by canton · GA4
Penetration, index (100 = CH average):≥120100-11990-9970-89<70
Strongest cantons (index)
Biggest gaps (index)
Romandie and Ticino account for around 30% of the population, but their organic penetration is 40-60% below the Swiss average. VD, GE, NE and TI are the geographic face of the FR/IT content gap. The same story as the language split, just on the map.
AI visibility & GEO · Semrush
Presence in AI answers
Semrush AI Toolkit · 40 tested purchase prompts, monthly
31/100
Möbelwerk is mentioned in 3.1 out of 10 relevant purchase answers. Competitor A in 6.0 out of 10. The gap is wider in AI than in classic search.
ChatGPT40% · A 62%
Perplexity30% · A 55%
Google AI Overviews20% · A 44%
Gemini30% · A 58%
MöbelwerkCompetitor A
AI Overviews & topic coverage
Semrush · AI Overview tracking + tested purchase prompts
Keywords with AI Overview Semrush
86
of 4'820 tracked
Of those cited Semrush
9
10% · +2 MoM
Competitor A cited Semrush
41%
35 of 86 AIO keywords
Avg. position in AIO Semrush
4.2
when mentioned
Topic coverage by engine
Purchase topic
GPT
Perpl.
AIO
Gemini
Solid wood dining table
✓
✓
·
✓
Buy sofa online CH
✓
·
·
·
Sustainable office furniture
·
✓
✓
✓
Solid wood bed 160x200
✓
·
·
·
Furniture Switzerland shipping
·
·
·
·
✓ cited· not mentioned
AI traffic: what the engines send you · GA4
🎯 AI opportunities suggested actions from the monthly data
Automatically derived from this month's AI traffic.
1
Make guides citable
Guide pages convert above average from LLMs but are rarely cited. FAQ and HowTo schema plus clear definition blocks make them citable for ChatGPT and Perplexity.
2
Claim FR and IT purchase questions
92% of AI traffic is German. French and Italian purchase questions (price, delivery, solid wood care) are unclaimed. The same gap as in the language split, now in the AI channel too.
3
Secure ChatGPT visibility
ChatGPT is 78% of AI traffic. Allow GPTBot and OAI-SearchBot in robots.txt and check that the site is fully indexed in Bing Webmaster Tools. ChatGPT search relies on Bing.
4
Scale the high-intent channel
AI traffic converts 3.2x above the site average but is still only 1.6% of organic traffic. Building AI visibility is high ROI: the purchase intent is there, only volume is missing.
5
Replicate the best LLM page
The strongest discovery page from LLMs is /esstische-massivholz. Apply its structure (spec table, FAQ, price range) to the remaining category pages.
LLM sessions GA4
640
+38% MoM · 410 users
Orders from AI GA4
22
CR 3.4%
Revenue from AI GA4
CHF 9'980
5.3% of organic revenue
Conversion rate GA4
3.4%
Site avg. 1.06% · 3.2x
Share of org. sessions GA4
1.6%
+0.4pp MoM
Avg. order value from AI GA4
CHF 454
= site avg.
Engagement rate (AI vs site)
76%
Site avg. 68%
Avg. engagement time (AI vs site)
2:14
Site avg. 1:32
New visitors (AI vs site)
51%
Site avg. 33% · real discovery
LLM referral sessions, 12 months GA4
Traffic by AI engine GA4
LLM share of site traffic, 12 months GA4
Quality by engine GA4
Engine
Sessions
Engaged
Conv.
ChatGPT
500
78%
3.6%
Perplexity
58
60%
3.4%
Gemini
38
66%
2.6%
Copilot
26
73%
3.8%
Claude
18
83%
5.6%
Sessions, engagement rate and conversion rate per engine, this month.
Top pages by LLM traffic GA4
Page
AI sessions
Orders
/esstische-massivholz
128
6
/ (home)
96
2
/sofas
74
3
/ratgeber/massivholz-pflege
61
4
/betten
52
3
The landing pages AI engines sent the most traffic to this month.
Where LLMs send traffic GA4
Product pages218 · 34%
Category pages141 · 22%
Guides / content115 · 18%
Home96 · 15%
Cart / checkout45 · 7%
Account / login25 · 4%
Unlike many login-heavy portals, 74% of AI traffic here lands on discovery pages (product, category, guides). Exactly the surfaces where GEO work has a direct effect.
First-party GA4 data: sessions whose source is an LLM domain (chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai). This is really measured traffic to the site, separate from the Semrush AI Overview estimate above. Engagement, new-visitor and conversion figures compare LLM referral sessions with the site average for the same month.
Findings of the month
✅ Working
Guides drive 23% of non-brand clicks
The 6 new guide pages from May rank at pos. 8.2 on average and are bringing in first orders.
+31% non-brand YoY
Growth comes from category pages, not from brand. Exactly the right direction.
🎯 Opportunities
FR gap: 24% volume, 11% clicks
French category and guide pages are missing or thin.
8 FR pages via the content pipeline, effort 2 weeks
14 terms on page 2
Reachable on page 1 by optimising existing pages (structure, internal links).
Onpage sprint before new content
⚠️ Risks
Conversion rate stuck at 1.06%
Traffic is growing faster than revenue. High-traffic category pages have weak product linking.
CR analysis of top 10 landing pages
AI visibility: 3 out of 10 answers
For purchase questions in ChatGPT/Perplexity, Möbelwerk is rarely mentioned, Competitor A in 6 out of 10. Details in the AI block below.
GEO setup: schema, entities, citable content
Action needed · prioritised
1 · Start the FR content sprint
Biggest single lever: 8 French pages, estimated +900 non-brand clicks/month within 3 months. Owner: SEO · effort: 2 weeks via pipeline.
2 · CR analysis of top landing pages
1.06% → 1.4% CR equals +CHF 60k revenue/year at the same traffic. Owner: SEO + shop team.
3 · Onpage sprint for page 2 terms
14 terms, optimise existing pages instead of building new ones. Quick win before new content.
4 · Lay the GEO foundations
Schema markup and citable content blocks for the 10 most important purchase questions. Runs in parallel to content.
Demo dashboard · Möbelwerk AG is a fictional company, all figures are invented. Structure and logic match the live client dashboards from freshdax (GA4 + GSC + Semrush + AI traffic + AI visibility + content plan, monthly). Contact: freshdax.io