Build AI capability in your team. Without the jargon.
Fresh Dax helps individuals, marketing, content, SEO and business development teams integrate AI into real workflows — for faster content creation, better data analysis, smarter reviews and more output from the team you already have.
Between AI awareness and AI execution.
Everyone is talking about AI. New tools, new trends, new possibilities. But day-to-day there is rarely time to test everything, evaluate it and turn it into clean processes. That is exactly where Fresh Dax comes in.
Not every tool is relevant. We sort out what actually counts for your business.
Ideas become clear processes for content, data, reviews and communication.
Your team works faster and understands why it works.
For you. For your team. For more AI capability in daily work.
Fresh Dax is for people and teams who want to translate AI into real work, not just experiment with it.
Für Professionals & Entrepreneurs
Baue dein AI-Skillset auf und lerne, tägliche Aufgaben schneller, klarer und unabhängiger umzusetzen.
Für Marketing, Content, SEO, BD & Ops
Entwickelt gemeinsame AI-Workflows, statt dass jede Person allein mit Prompts experimentiert.
Für KMU & Corporate Teams
Stärkt euer bestehendes Team, statt auf neue Rollen, teure Tools oder schwer verfügbare Spezialist:innen zu warten.
What we make concretely easier with AI.
No buzzwords. We work on tasks that actually cost you or your team time.
Content in hours, not days
Website content, landing pages, FAQs or updates take too long and often need to be created in multiple languages.
- Briefing, creation, translation and quality check
- HTML-ready output and SEO structure
More content in less time.
Manage reviews faster
No one knows exactly what is in briefing, in production, in review, approved or live.
- Workflows with Sheets, Jira, Slack or email
- Make status, ownership and next steps visible
Fewer back-and-forths. Faster to live.
Turn exports into dashboards
GSC, GA4, CRM or campaign exports sit around but the important answers are missing.
- CSV in, insights out
- Management-ready updates and clear decisions
Raw data becomes answers.
Prepare big updates cleanly
Schema markups, FAQs, content elements or page structures need large-scale adjustments.
- Identify patterns and prepare changes
- Standardise and check content elements
Faster, more consistent, cleaner.
Delegate daily updates
Status updates, briefings, summaries and presentations cost time every day.
- Train ChatGPT or Claude with context and examples
- Build project logic for recurring tasks
A setup that genuinely works alongside you.
Secure knowledge before it is lost
Resignations, parental leave, absences or role changes cause important process knowledge to disappear.
- AI-supported handovers and SOPs
- Document processes, tools and decision logic
Knowledge stays in the company.
AI Workflow Coaching for Marketing, Content and Business Teams.
We guide you or your team in integrating AI into real workflows. With real use cases, feedback, documentation and usable workflows for marketing, content, SEO, data analysis and business development.
Structure, AI expertise and execution.
Real tasks, context and feedback from daily work.
3-Month Course for AI Workflows.
For individuals and teams who want to use AI systematically in daily work, not just test it. In 3 months you learn to navigate the tool landscape, implement concrete use cases cleanly and build AI workflows that benefit you every day.
But
usable.
Fresh Dax stands for AI workflows that teams can genuinely use in daily work. Less tool chaos, more clarity, more output.
- Relevance over tool overload
- Workflows over one-off prompts
- Enablement over dependency
Fresh Dax grew from a real gap.
What Fresh Dax stands for
We live in a time of unlimited AI possibilities. What is often missing is not the tool but the capacity to test relevant use cases cleanly, evaluate them and translate them into repeatable processes.
How Fresh Dax came about
In the media and business world it is easy to feel lost. One tool here, another subscription there, and in the end productivity barely improves. Fresh Dax was built to close exactly that gap and make real day-to-day improvement possible with lean setups based on ChatGPT and Claude.
The founder story
Lilli Julienne Horbach has spent 8 years building SEO expertise that no degree programme teaches. With a focus on AI optimisation and building AI workflows for teams, it became clear what companies actually need today. As a team lead and process owner she works almost exclusively with ChatGPT and Claude in her own workflows and has massively scaled her own capacity as a result.
Ready to actually use AI in practice?
If you or your team want to translate AI into real workflows rather than just try it out, the best starting point is a concrete use case from your daily work.